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GAP’s new collaboration is underway, featuring Ye (formerly Kanye West) and Balenciaga’s Demna. The collection, dubbed YEEZY GAP Engineered by Balenciaga, is expected to be available for purchase in mid-2022, with another drop later in the year. “This is a very different challenge. I’ve always appreciated the utilitarianism and the accessibility of Gap,” said Demna on the collaboration. “I share some of the same sensibilities in my creative language. This project allowed me to join forces [with Ye] to create utilitarian fashion for all.” This isn’t the first creation between Ye and GAP. In 2020, he signed a 10-year contract with the brand and had since unveiled a few items, such as YEEZY GAP Round Jacket, which sold for $200. The clothing’s popularity was so immense that it sold immediately while crashing the retailer’s site.
Balmain Debuts Collection with Barbie
Balmain is collaborating with doll icon, Barbie, to help capture the US market. The collection features a series of ready-to-wear pieces, including bodycon dresses, silk suits, handbags, and outerwear. Additionally, the designer is unveiling three exclusive NFTs of Barbie and Ken in bespoke and iconic garments of collections’ past. The collection will be available for purchase on January 13.
“For me, it’s a lot more than just a commercial project. It’s very emotional,” said Olivier Rousteing, the Creative Director of Balmain. “Having Barbie in my Balmain army, making a collection inspired by her where there are no boy clothes or girl clothes, is my small revenge. I think Barbie represents a joyful dream world. There’s nothing wrong with a dream. But let’s push the dream, and not the dream of the 1950s or 1960s, but 2022.”